Believe it or not, the holidays can be a great time to sell your home. Not everyone is waiting for Spring to buy or sell. Although the number of listings can reach a seasonal low in December, there are still opportunities for buyers and sellers.
Historically at the Haven Group, the period between Thanksgiving and Christmas has been a busy time to do business, so we make it a point to be here for you. We can still enjoy holiday events and gatherings, but we’re big enough to cover for each other.
Here are some of our best tips for sellers based on our extensive experience selling homes during the holiday.
- Hire an agent who is present. The first step is to hire a reliable and responsible agent that will have your best interests in mind. Make sure the agent you hire will be around and available to show your property during Thanksgiving, Hanukkah, Christmas and New Year’s. Your agent must be present and ready to implement a strong marketing plan that will connect with buyers and agents.
- Price your home right. Make sure to price your home competitively versus other listings. Your home has to stack up favorably both in terms of value and condition. Presentation of your property is very important, but pricing is your principal marketing tool. If the home is not priced right, it will be hard to sell.
- Keep it clean and tidy. If you’re still living in the home during the holidays you must keep it smelling fresh and free of clutter. Some decorations and warmth may help buyers envision your house as their future home, but don’t go overboard. Hanging stockings and garland from the fireplace mantle may set the feeling in the room as well as some music or candles.
- Appeal to the buyer’s emotional side. Your home must exude an aura of comfort, peace and security. Emotions are high during the holidays. Many of us have feelings of nostalgia and melancholy over past holidays that we may carry over each year. Curb appeal is important. Make sure that leaves, weeds and debris are cleared from the porch, deck or yard.
- Turn the lights on. Daylight may be in short supply as the sun goes down early and skies may be overcast or downright stormy. Turn on every light during open houses and showing appointments. If you have strung twinkly lights on the tree or mantle, turn them on! Replace burnt out bulbs and make sure that all the bulbs have the same color temperature throughout the house.
- Be prepared to offer incentives to the buyer. To make the buyers feel like they’ve made a great deal, consider covering some of their closing costs. A few buyers might be thinking of waiting until the new year to re-start their search, so do something to make your home stand out now.
Everyone’s situation is different. Contact the HavenGroup to share your personal situation. We’ll develop a plan to help you get what you want.