Buying or selling a home during the holidays can feel stressful, but sometimes, it’s the smartest move you can make. While many assume the market slows to a halt, the data here in San Francisco tells a different story. Here’s what you need to know (and one common myth, busted).
The Myth: “The Market Completely Shuts Down”
In reality, serious buyers and sellers stay active during this time. Buyers shopping in November and December are often just as motivated as sellers, they’re typically looking for good value and tend to move quickly when the right property appears. That said, the power dynamic usually shifts toward buyers. Because of this, many sellers choose to wait until January to list… but here’s why that might be a mistake.
(See December [Yellow] out performs January in terms of sales Volume historically)December Has Fewer Listings But More Sales
You read that correctly. Despite fewer new listings in December, historic sales data from the past four years shows more homes actually sell in December than in January.
This is crucial for sellers to understand: by waiting until January, you face more competition and historically fewer closings.
And here’s the kicker, over the past five years, January has had a lower median sales price than December in four out of five years (Redfin data). A deadly combination that often leads to disappointment for those holding out past the holidays.
(Except for 2024, January has consistently had a lower median home price than December.)This means that if time is of the essence, you might be better off listing before the new year rather than waiting for the “spring rush.”
Does the Holiday Season = Black Friday Deals on Homes?
For buyers, this period can be advantageous in several ways. Price reductions spike heading into the holidays as sellers who’ve been sitting on the market since fall look to close before year-end.
(Notice the large spike of price reductions in October every year)Historically, this leads to December and January showing the lowest median sales prices of the year.
(Winter consistently cools off the bidding wars.)Combine that with the fact that fewer homes sell over asking and you get a clear picture: this is when competition dips, negotiation power rises, and buyers can approach deals more thoughtfully, without the chaos of multiple offers.
For sellers, this makes strategic pricing absolutely critical. With fewer buyers in circulation, overpricing can quickly backfire. Correcting later often means chasing the market downward and extending your timeline. Be realistic, not overly optimistic. A skilled agent can help you price smart and attract attention even in a quieter season.
Timing, Logistics, and Tax Considerations
If you’re planning to buy or sell during the holidays, remember that lenders, appraisers, and other vendors may be operating on limited schedules. Build in a little extra time for closing when possible.For sellers, there may also be potential tax advantages to closing before December 31st. Talk with your CPA to see if that applies to your situation.
The Bottom Line
While the holidays may seem like an unconventional time to move, however, sometimes life doesn’t wait. The good news? The data proves there’s still plenty of activity and opportunity.
Whatever your situation, success comes down to strategy and timing.
At The Haven Group, we stay active (and responsive) year-round, because real estate doesn’t take a holiday.
Reach out today to discuss your goals and create a plan that works for you.
