Sound Off: Starting a Career in Bay Area Real Estate

July 10, 2017

Be scrappy and show up. Start by doing some mental housekeeping. Adopt an attitude of optimism, professionalism, and creative problem solving. You will experience rejection, so you must grow thick skin.

Align yourself with successful agents and emulate them. Be available and useful to them because they can offer you real world training. Take them to lunch, volunteer to host or co-host their open houses and don’t be picky. You need experience at this point in your career, so embrace every opportunity to be in front of buyers and sellers, showing properties.

Ideally, have a cash reserve of six to 12 months of living expenses. You must operate from a position of abundance. Focus on providing the best value for your clients and not for yourself. Your clients will know that your full attention is on serving their best interests and they will love working with you.

Within the first 30 days of getting your license, organize all of your contacts into a sortable database, including name, phone number, email and mailing address. Find the platform to organize your “sphere” and set goals to grow your database. Contact everyone in the first 30 days to let them know that you in the business; then provide valuable insights to them every month thereafter. The money will soon follow.

John Solaegui
Paragon Real Estate Group
(415) 738-7232
[email protected]

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Haven Group SF
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Buying or selling a home in San Francisco requires more than listings. We combine the market intelligence of The Haven Group with the global reach and technology of Compass.