Sound Off: Why is a buyer counseling session a must?

A: The term “counseling” really identifies with what a Realtor does throughout the home buying process, and the first meeting should...
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Pre-Qualified? Pre-Approved? Underwritten? What’s The Difference?

By Doug Goelz, Mortgage Services You may have heard lenders talk about getting “pre-qualified” or “pre-approved” for financing and wondered...
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Sound Off: Is the dead of winter a good time to sell a house? Why or why not?

A: Since San Francisco isn't subject to severe winter weather (think snow, below-freezing temperatures or actual rainstorms), there is little...
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San Francisco Real Estate Looking Back on 2018

There were almost too many local, national and international political, economic, social and ecological factors impacting the 2018 market to...
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Sound Off: Thoughts on the Fed’s recent interest rate decision?

A: Market sentiment will probably go back and forth as to the “appropriate" pace for Fed action is debated and...
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Sound Off: What are your predictions for the Bay Area real estate market in 2019?

A: The Bay Area real estate market shifted in 2018 with buyers gaining a bit of control. The market will...
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